One day, little 3yr old Mia got a booboo. Her dad tried to comfort her, but when it came to applying a bandage, Mia just wouldn't have it. He realized something more was needed. Something special. He thought, "what makes a new booboo feel better more than anything?" The answer was clear...a hug!
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Drawing inspiration from Mia's precious stuffed animals, he began a journey to create "the most comforting kid's bandage ever!"
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Hug-a-BooBoo was born!