Ardice Faoro
Ardice Farrow-is the Founder of Net Effects Traders and here is a little bit about her story. At the age of 60 something I retired on purpose with the dream of serving women around the world. I had the great good fortune to go to Cambodia (which I fell in love with) to work for a non-profit organization in the capital city.
I worked for over 2 years in some of the most destitute areas of the city where hundreds of families lived on the edge of the old city dump in makeshift structures with no amenities, struggling to survive.
I got to know moms who spent the nights scavenging the streets to collect bottles and cans to recycle to make a few cents to buy food. I got to know children who did not go to school but like their mother'-s scavenged day and night to help bring in a few dollars to help feed their brothers and sisters.
During my time with non-profits I also worked with women who had fair wage jobs and I saw the freedom it gave them. Not only did they have financial freedom, they had self-confidence, pride of workmanship and the joy of knowing they could make positive choices for their children and community.
For all the good that non-profits do, I learned one thing for myself: If I wanted to have a positive and lasting impact on these women and families and give them the tools to escape generational poverty, I needed to help provide training, fair wage jobs and great working conditions.
And so - Net Effects Traders was born.
To accomplish our dream, Net Effects Traders partnered with a most extra-ordinary team in Cambodia who has been training hearing impaired, polio and landmine survivors and disenfranchised mothers and providing them with fair wage jobs and great working conditions for over a decade. In addition, they use repurposed industrial netting for the bags and totes contributing to zero waste.
It is our dream to bring fabulous, "must have", eco-friendly fashionable and durable bags to international consumers.
And to have all our customers and fans share in the joy and fun of making a difference.
In addition, Net Effects donates a portion of every sale to "Nothing But Nets", an international organization providing mosquito nets to families in need.
Net Effects Traders is building an international team of high-energy entrepreneurial women and men and conscious consumers who share a vision to bring fun, fabulously designed, carefully crafted, eco-conscious messenger bags, travel bags and totes to savvy shoppers and international markets while making a difference in the world.
Success Timeline
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Hand Crafted Bags
Our Easy Breezy bags are well into production. I visited our adorable team today to discover that dozens of the Black and Granite colors are already finished. And the entire design team is having fun and working hard on our order ... In the design studio upstairs the bits and pieces of each bag are being finished and all the pieces carefully sewn together to complete “your bag”
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Kickstarter Campaign Ends – Over $51,000 Raised
Wow! Over $50,000. We are so thrilled and grateful. All of you made this campaign a huge success. From all of us at Net Effects Traders and Peace Handicraft of Cambodia. Thank you from the bottom of our hearts. Again - thanks so much!
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Brooklyn Messenger Bag
Campaign is well past its funding goal, and we are excited to tell you we have added a NEW REWARD. We are adding our classic smaller Messenger Bag – the Brooklyn. Smaller than the Easy Breezy Messenger Bag, the Brooklyn is great for folks with smaller laptops, notebooks or tablets or folks who just don't carry that many files, folders and other things.
The Brooklyn still has lots of pockets to keep things organized. And with the expandable strap you can carry the Brooklyn cross-body making it perfect for those who ride their bikes to school or work.
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Easy Breezy Messenger Bag launches on Kickstarter
We are amazed, thrilled and so excited by the first 24 hours of the Easy Breezy Messenger Bag campaign. Thanks to all of you! We surpassed our goal of $20,000 in less than 2 hours! What an amazing start! And you made it happen.
For me personally and for all our team members in the US and Cambodia, we are so moved by the great response. You are truly having a powerful impact on the less fortunate of Cambodia, their families, and their future.
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Bags Design
September 2016 - January 2017:
Market and consumer research begins for the Easy Breezy Messenger Bag. Present early design concepts to production team. Review, refine and finalize features and design of bags. Developed patterns and prototypes, and completed first product samples in multiple colors.
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