Success Stories

Jennifer Oloo

Jen Oloo, Farhang 'Ray' Hodjat, and Mike Rodriguez developed the Yahooty character and wrote an introductory story for the children in their lives in 2014.

"As creative marketing people, we may have gone a bit overboard with a simple side project, but we wanted to create something for our kids that helped them to know they were never alone in what might otherwise be a big scary world. Our kids have come to count on their Yahooty to be close by and ready to lend a hand, even though a Yahooty is rarely seen. We couldn't be more pleased that Yahooty is helping to shape our children's values and we are excited to share it with the world."

Jen, Ray, and Mike are professionals in the creative and marketing worlds and have impeccable reputations for their work, ethics, and follow-through. They've produced content, merchandise, and marketing for top Fortune 500 companies and treat this project no differently.

Jen Oloo has worked as an executive in marketing and advertising for almost 20 years, holds an MBA from the Rochester Institute of Technology, and co-owns an architectural Virtual Reality firm in Los Angeles. She brings not only the history of Yahooty to the team, but also vast expertise in business management, procurement, and marketing.

Mike Rodriguez and Farhang "Ray" Hodjat co-own the creative advertising firm, Vicinity, in Los Angeles. Ray holds a Bachelor's of Fine Arts from American Intercontinental University and Mike holds a BFA from the Art Institute of Los Angeles. Mike and Ray are responsible for the creative direction and branding of "Yahooty Who?" products and stories. Their impeccable taste makes Yahooty the attractive, fun, and consistent character you see today.

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  • October 11th, 2017

    Over $41,000 Raised in 30 Days!!

    Yahooty Who? Kickstarter closes with over $41,000 raised in 30 days! Over 650 total pledges were committed, including 75 backers who decided to donate Yahooty Who? to children in need.

    October 11th, 2017
  • September 11th, 2017

    Yahooty Who? Launches on Kickstarter

    Yahooty Who? launches on Kickstarter, funding the $10,000 goal in 39 minutes! As well as being 100% cute & mischievous, "Yahooty Who?" characters teach children to think about & investigate the world around them.

    September 11th, 2017
  • August 1st, 2014

    Short Story Celebrations!

    Jen, Mike, & Ray host a party at The Book Frog in Palos Verdes, CA to celebrate their short story about Yahooty Who?, selling around 100 books.

    August 1st, 2014
  • June 1st, 2012

    Children Book Proposal

    Ray proposes the team writes a children’s book as a love project for our kids to enjoy.

    June 1st, 2012
  • December 1st, 2007

    Executing Marketing and Advertising

    Mike and Ray found the creative advertising firm Vicinity, and work with Jen executing marketing and advertising for Fortune 500 companies.

    December 1st, 2007
  • May 1st, 2003

    First Promotion

    Jen’s first promotions and marketing company hires Ray to work on branding and marketing with musicians like K.D. Lang, Katy Perry, and Sara Bareillis.

    May 1st, 2003
  • January 1st, 1999

    Personal Creative Endeavors

    About 1999 - Mike, Ray, and Jen meet through family and begin to connect through personal creative endeavors

    January 1st, 1999
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